Tuesday, June 5, 2012

Map of the Week: London Calling

Map of the Week: London Calling
Why we like it: This map is a great way to promote a city and share its history. A brilliantly designed UI, that includes info windows with map cutouts. Additionally, it’s an elegant use of Styled Maps.

In honor of a big year for the city of London, the BBC Australia has created “London Calling” as a way to explore and celebrate London. For those of you who know your way around London, there’s a ‘drop-the-pin’ challenge, where users answer geography questions by placing a pin on the map in the right place. If you get stuck with particular questions, there’s also the option to reach out to the “London Calling” team.

For those that just want to explore London, the map is a great way to learn more about the city that has been getting a lot of attention in light of the Queen’s Jubilee and the upcoming 2012 Olympics. There’s even a chance to win prizes just by exploring the map!


From a design standpoint, this map is really great to look at. Two things about this map really stand out to us. Firstly, Styled Maps has been used to add a sepia effect that reflects the rich history of the city of London. Secondly, this is one of the first use cases where we’ve seen a custom info window that includes a cutout to reveal the highlighted feature below. A clever design choice that’s great to look at!


Overall, we’re honored that the Google Maps API was part of the BBC’s efforts to celebrate a great year for London!